There’s a fellow running for State Senate not far from where I live, by the name of Steven Zachary. I don’t know much about his platform, but I do know his motto: “Family. Community. Jobs.”
There’s nothing particularly special about that motto. You’ve probably heard variations on it dozens of times already, in previous political campaigns. In fact, when I first read that motto, it reminded me of another motto that’s over 70 years old: Travail, famille, patrie, the motto of Vichy France. Travail (work), famille (family), patrie (homeland): all good things that a politician would want to promote, right?
But there’s a problem with borrowing Vichy France’s slogan: Vichy France was a puppet government, a fascistic regime installed by German occupiers. And not just any Germans, but Nazis, who they actively cooperated with in suppressing dissent and exterminating Jews. Thus, Reverend Zachary’s motto comes off less like the mantra of a trustworthy statesman and more like the snake-oil promise of a quisling. Is Reverend Zachary aware of this resemblance?
Alas, it probably doesn’t matter. Steven designed his slogan to have a shallow appeal, and the irony of a black man sounding like a Nazi collaborator won’t reduce his appeal to the people he’s trying to appeal to. For comparison, consider this magazine cover advocating “the case for Romney”. The resemblance to Soviet propaganda is obvious, even without the side-by-side comparison offered in the link, and yet that picture was on a conservative-leaning magazine in favor of a Republican presidential candidate; these are folks who pride themselves on being anti-Communist! And yet there they are, looking to all the world like the Glorious People’s Revolutionary Central Planners, and loving it.
All the irony has gone out of American politics, and we are poorer for it.